Effective Creativity As Core Value of Success

Effective Creativity As Core Value of Success

In the world of business, effective creativity is essential for success. Using innovation to solve problems has proven to be extremely successful for many companies, including Apple, Google, Microsoft, Tesla, which has set the standard for innovation.

Developing a creative culture in your organization will help your company grow, and it will lead to more successful products and services. This article will explore the importance of fostering a creative culture in your organization. Here are some tips to help you foster creativity within your own company.

How ACS affects your company’s growth

Companies that exhibit ACS have greater financial performance and higher levels of distinctiveness. The best companies use creative work to attract customers. According to a McKinsey study, 60 percent of consumers will switch brands if given the choice. Therefore, the moment of initial consideration is critical in the decision journey, and great creative can win this initial consideration.

The top quartile companies in the ACS study are quicker to make decisions. The ACS study also found a connection between having an ACS culture and superior financial performance. For example, companies that have high ACS scores report that they encourage a culture of risk-taking, while none of their peer firms reported the same.

The best-performing companies are highly accountable for their work. In addition to defining specific deliverables and establishing clear accountability, they foster creative thinking and innovation. Almost three quarters of these companies have goals and regularly track their progress. Compared to the bottom quartile, ACS top quartile companies make decisions faster than their peers. They encourage risks with clear goals and clear accountability.

The top quartile of ACS companies are also more open to experiment. They are less hesitant to fail when trying new things. Moreover, they have less fear of failure, which is essential for a creative team. They are more confident in attempting new things. So, when they fail, they are more innovative.

Hence, they are more productive and efficient. They are not afraid to take risks. Furthermore, they have higher levels of employee satisfaction. Most creative firms have the highest productivity because they have high employee engagement. However, the most creative teams are empowered to take risks.

So, if you’re bussinessman by taking risks, you will be more likely to come up with innovative ideas. During the process of brainstorming, avoid making snap judgments. Similarly, improvising theater groups use a technique called “yes, and” to allow the group to accept anyone’s idea. Eliminate the use of “no” from the equation. This will allow for any idea to be heard and will make people more willing to share their thoughts.


No more posts
No more posts