We have no limit to our creativity. As long as we’re free from the constraints of reality, we’ll come up with novel ideas and achieve success far beyond our expectations. Whether we’re working on a project or designing a product, our creativity has no limits. In fact, you can be as creative as you’d like. You don’t even have to be a creative person.
The challenge is to make it happen. It’s a challenge but not impossible. The main goal is to make it accessible to as many people as possible.
Michael Roberto’s analysis helps leaders understand how to develop employees’ creativity. The author describes six misguided attitudes of leaders that inhibit the expression of creative thinking. He explains how these attitudes work, using social science data and experiences from firms such as Apple and Trader Joe’s, as well as examples from the media, sports and the arts. Roberto shows managers how to create an environment that is open to all things new and to stimulate employees’ creativity by encouraging them to explore new ways and methods.
Leaders claim to value creativity, although they often have preconceived notions and create an environment that stifles original ideas. Leaders must abandon attitudes that inhibit employee creativity:
- The first, a “linear” attitude, is to use clear step-by-step processes, although innovation requires research and testing;
- The second attitude, “benchmarking”, dictates that goals and strategies are dictated by the behavior of competitors, causing companies to miss out on new growth opportunities;
- The third mindset – “prediction” relies on expert forecasts and does not allow for timely notice of innovative start-ups transforming the industry;
- The fourth – “structural attitude” makes you think that changing the structure of the organization will cause a creative boost, although the work culture needs to be changed;
- The fifth attitude is “focus”. Its expresses itself in intense focus, which can have a negative impact on creativity;
- The sixth attitude is “skepticism”, which suggests that criticism is useful to combat groupthink, although an excess of criticism kills creativity.
By mastering the methods of experienced teachers, businessmans, designers, managers and supervisors can awaken employees’ creativity. By mastering the methods of experienced teachers, supervisors can awaken the creativity of employees.
Managers must cultivate inquisitiveness and ingenuity in their subordinates. Employees generally need support to get their unconventional ideas out in the open. Demonstrate curiosity and reason out loud to arouse passion, ingenuity, and a desire to explore.
Don’t let your staff know in advance what you think yourself – get their options and answers to questions first. Otherwise, your team will treat the task as a done deal. Your very presence may constrain people: few people usually dare to contradict their manager. Patiently wait and speak last, so you have a chance to hear all opinions.
In the process of acquiring knowledge, good teachers encourage their students to ask questions and answer them, to talk about their failures. Talented teachers welcome mistakes, empathize with their students, and show that they appreciate their abilities and expect a lot from them. They introduce students to new experiences, new concepts, people, and attitudes.
“The creative problem-solving process involves ‘going out into the world’ and going through a lot of trial and error”.
Your efforts to nurture employees will be rewarded a hundredfold and contribute to useful creative breakthroughs for the organization. The personal growth and satisfaction of your employees will benefit everyone, including the organization as a whole. By getting rid of the six attitudes that inhibit creativity, you will create the most favorable environment for innovation and profit growth.