Creativity Boosting and Pumping

Creativity Boosting and Pumping

Today many people everywhere talk about creativity. But do they know exactly what it mean?

In my opinion, the best example of creativity is the country of Singapore. And not just because this country does not have a huge territory, population, resources, and it has performed an economic miracle. I am also struck by their approach to problem solving.

For example: Like any small country, Singapore had a constant shortage of organs for transplantation. This was primarily due to the fact that, as in any country in the world, people here were too lazy to waste their time getting a donor card, which means a person’s consent to the use of his organs after death. Instead of spending huge budgets on social advertising to try to convince people to stop being lazy, the Singapore government solved the problem differently. They simply changed the law. From now on, ANY person becomes a donor after death. As long as they don’t have a NON-donor card (the only option to refuse to donate their organs after death).

Let’s leave aside the ethical and moral side of the question. All the more so because the people who need organs will continue their lives and will be more useful to the country than those who have passed away. The main thing: now there are always enough donors for organ transplants in Singapore. The problem is solved.

Why did I choose to begin this article on creative skills with this example? Because the concept of creativity is much broader than just beautiful slogans and banners on social networks.

Creativity is not funny pictures, cool videos, funny installations and driving flash mobs. Creativity is solving problems in a non-standard, original, bright way. Where 80% is a solution, and 20% is substandard.

And this is true for any task: whether it is business, personal relationships, interaction with people or the world around us. Where there is an unconventional approach to problem solving, creativity emerges.

Unfortunately, experience has shown that most people do not have these skills. This causes their career growth to slow down and their lives to become mediocre, boring, and dull.

How to pump creativity in yourself?

The process of unleashing creative skills is not complicated, but it takes a long time.

Imagine that our body has a “muscle” called creativity. Like the heart, liver, kidneys, and lungs, this organ was given to us at birth. We have been actively using it since our early childhood – drawing, modeling with plasticine, cutting out paper, making cars from pillows and boxes, tents from pieces of cloth and straw, swords from sticks, bombs from bolts from school desks and sulfur from matches. Even later, during high school and college, this “muscle” shows its ingenuity in composing and writing cheat sheets for exams.

As a child or teenager, we solve problems mostly in an unconventional, out-of-the-box, creative way. We imagine the process and model it from our point of view. However, as we get older, society increasingly pushes us into certain frameworks and imposes standards. All this leads to the fact that our brain stops thinking creatively. This is partly the fault of public education system, which is great at teaching other people’s solutions to problems instead of teaching them how to find their own.

So how do you develop own creativity? This is only possible if you change your habits and lifestyle:

Think more, read, write, draw, develop your imagination and fantasy. Start a small business, start a blog. Create your own projects. Let them be raw at first, let them be stupid, let them be crooked, but they will be YOUR projects. You’d be surprised how much you’ll learn about yourself after a few months of hard work on them.

As an example: one of my last projects, “The Little Man’s Journey,” gave me more insight into the art of photography than all the textbooks and articles put together. It eventually grew into an exhibition at an art gallery.

Pump your creative “muscle” all the time! Pump it like your body at the gym.

What tools are useful for creative pumping?

It could be anything. But this tool should always be at your fingertips, because the ideas that arise in your head should be immediately recorded and written down.

Ideas can be written down in a smartphone or in a planner. My main tools for capturing ideas are Moleskine and Evernote, each of which I use in strictly defined situations. Moleskine somehow miraculously makes me want to write more often, more and more beautifully (that’s the power of the brand). That’s why I use it in the process of creating ideas.

I use Evernote for random ideas and thoughts that arise in my head while reading books, attending conferences, brainstorming, or just on my way to the office. Writing down ideas quickly is vital for me, because only by writing down an idea that has appeared in my head:

  • I can be sure that it won’t go away (I haven’t trusted my memory for a long time);
  • I realize that I have made room in my head for new ideas.

How to monetize own creativity?

You can monetize your creativity in different ways. You can become a blogger, designer, or journalist, start your own business, or simply sell your idea.

Creativity Boosting and Pumping

All the businesses I know are built on ideas. Some have brighter ideas, some have less bright ones. Some are based on more elegant ideas, others on more straightforward ones. It’s can be one’s own or someone else’s ideas. This suggests that the idea is at the heart of any business and any process associated with it. This means that ideas make money.

Is it necessary to share ideas? Wise people assure that: “The best way to learn something is to start teaching it.” As someone who has been teaching advertising to young minds for two years, I can say: I haven’t learned as much in my entire career as I’ve learned while teaching.

When you’re preparing for sharing ideas, you somehow have to structure your knowledge, dig through books, write algorithms. I’m sure the more people share knowledge with each other, the more they will know, the faster markets will develop, the better off we will all be.

Of course, generating ideas is a complex process that requires some preparation. Moreover, creativity is a process, not a state; we are not always in it, but only from time to time. That is why it is important to be able to “catch the wave” if it occurs.

The creative process is difficult to comprehend, but easy to structure. Even the most complex and chaotic if you want can be broken down into stages. And at each of them, find tools that help the brain to create even when there are no muse joints around and no idea spotlight is burning in the head.

It’s even harder to stay creative if that’s your main way of making money. As an advertiser, I can’t afford to wait for inspiration to appear like a painter in Montmartre. The tasks I work with always have a time limit (and in most cases, a very strict one). That’s why in my work I and my staff use a huge number of creative techniques, “cheats and tricks” that help us spit on inspiration, creating ideas and having fun doing it.

So how do you teach your brain to generate ideas? I am sharing with you some exercises:

  1. You have to constantly think up new activities for yourself, little projects, silly things that require active brain work and strain of imagination. Such things are very helpful in distracting yourself from commercial projects and in avoiding brain stagnation. For example, a simple brainwashing project: the task is to find any picture on the Web and use it to make an advertisement that does not require a slogan;
  2. Another interesting way, for those who want to start a business and test the demand. Go out on the street, meet a person who you think could be your customer (your target audience) and … start selling your product to them! Of course the product as such does not yet exist, but it does not matter. The main thing is that during the conversation you somehow have to seek out more and more evidence to support your product. Unexpected wording may appear, you may find new facts and arguments, you may even reconsider your product and its packaging after all. And then it’s simple: if you’ve virtually sold your product to one person, you’ll sell it in the same way to others. Remember the facts that worked, and sell it to three more people. As a result of this simple exercise, you’ll have a handful of selected “hot” product features that you may not have thought of initially, and that will hold weight for the buyer;
  3. The third exercise for boosting and pumping creativity, which I really like, I call “warming up”: you find an advertisement on the Web, absolutely any advertisement, and you start thinking about how you could improve it. You will need to come up with at least three design or slogan changes that would make this ad cooler. Such a light warm-up, first of all, allows you to stop looking at advertising solely from the position of “Oh, what a laugh” or “Ugh, dull bullshit”. Secondly, it sets your brain up for a more systematic and quicker approach to creating and evaluating it.

So, in order to pump up your creativity you should think more, read and write more, start your own projects and make your brain think constantly, looking for your own ideas. I’m sure that after a month or two you will start to see the world differently and become more creative and successful.


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